What Is Social Media Marketing .
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube
Need of Social Media Marketing
Digital Marketing is the Next Level of Marketing and It is Most Effective way to reach your Targeted Customers, Digital Marketing have many types like Search Engine Optimization, Social Media Optimization, Pay Per Click(PPC) and Many more. In this Article we talk about need of Social Media Marketing.
Nowadays use of social media Increase day by day as per Report in India there are 448 million social media users as of January 2021 and it has increased by 78 million (+21%) between 2020 and 2021 and Going on so its Big Marketplace for Business Owner Or Service Provide to Showcase Their Services or Product as per their Audience,
A Decade ago Lake use of Online Marketing typical Marketing was there in Typical Marketing like Hoardings, Radio, TV ETC in this you can not track your Targeted User audience and its too costly way of marketing. But In Social media marketing you can target specific Audience with in Budget and Its effective Way to Promote your Business.
If you haven’t yet launched your website or blog, setting up a social media account is a great way to get started. There are no set rules for what content you can and can’t post on social media via your business page, but you should aim to provide useful information rather than pushing promotions or sales. For example, if you’re launching a new product later in the year, share images of your team working on the product. Or if you’ve recently completed a big project, share photos of it in use. This will help you to establish yourself as a brand before you start selling anything.
Once your business is up and running, social media can help drive traffic to your website or blog. It’s an efficient way of getting links from other websites back to yours and promoting your content by sharing it across multiple platforms via just one post.
Businesses that have a dedicated social media marketing strategy and invest time in creating quality content experience many benefits of social media marketing. Check Below Statistics
- 87% of marketers reported increased traffic due to social media marketing.
- 81% reported an increase in sales from social media.
- 72% say lead generation has improved because of their social media strategies.
How to do Social Media Marketing
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Create a page or personal account on social media tools like Facebook, twitter, Instagram, ETC based on your requirements.
Post regularly it will help you to have a good impression on the customer’s mind.
You can also do paid advertisement campaigns on Facebook, Instagram, Google, etc. It will impact a large scale of targeted audience.
Social media marketing is not Rocket science !! You need to have creative content that helps good impression on customers’ minds also you need better product or services.
Social networking sites such as Facebook, Instagram, Twitter, LinkedIn etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, “the world’s most effective, yet least understood marketing strategy” (Trusov, Bucklin, & Pauwels, 2009, p. 3).[79] Through the influence of opinion leaders, the increased online “buzz” of “word-of
Also add one more Point that Create your Website to promote a product or service,
Mechanics of Making a Website:
- Figuring out what you want to do with your site.
- Choosing a domain name for your website and setting up web hosting.
- Designing your website layout
- Adding content to your website.
- Setting up pages on your website and creating a navigation menu
- Creating additional functionality with WordPress plugins and widgets
- Improving the visual design of your website with themes, fonts, and colors.”